FP
FleetPro
An enterprise mobile app for logistics teams to track fleets, routes and deliveries in real time.
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E-Commerce · 2024
Marketloop
A multi-vendor e-commerce platform built for high-traffic seasonal demand and fast checkout.
The Challenge
Marketloop's checkout flow held up fine under normal traffic, but during major seasonal sales — exactly when revenue mattered most — response times slowed and a meaningful share of shoppers were abandoning their carts before completing a purchase.
Our Approach
We rebuilt the checkout flow around edge caching for product and pricing data, and moved order creation onto asynchronous queues so a spike in simultaneous checkouts no longer meant a spike in response times. Load testing simulated peak sale-day traffic well before the next seasonal event, so the new flow was proven under pressure ahead of time, not during it.
The Results
During the following peak sale period, the rebuilt checkout held steady under load and conversion rate improved by 22% compared to the previous season.
Conversion rate improved 22% during peak seasonal traffic.
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